Which Diamond Jewelry Store Has the Best Brand?

The answer is a resounding, NO!" The truth is, diamonds are one of the few products that simply cannot be "branded." When a Diamond Jewelry Store and its employees are operating in integrity and ethics, they will be the first to tell you; even though there are different cuts and shapes, different grades, and different values placed on each and every diamond in existence, no diamond is specific to any brand anymore than a jewelry store can brand gold.

Can you answer this question for me? How does a person or company brand gold? C'mon, how would you differentiate your 18 carat gold from my 18 carat gold? Will your 18 carat gold have more purities or less impurities than my 18 carat gold?

You get the point? 18 carat gold is 18 carat gold. Diamonds operate under the exact same principle; contrary to popular mis-belief, diamonds simply cannot be branded. Why am I harping on this issue of branded diamonds? Because we hear from too many diamond buyers who over paid. Essentially, they got ripped off! They were convinced they were getting specially valued branded diamonds from either a Diamond Jewelry Store retailer or a custom jewelry designer and boy were they hood winked!

Some people will tell you that branding is actually based on who owns the diamond at that time. For example, following that logic, if Tommy's Jewelry Store or the Helzberg Diamond Jewelry Store owns the diamond, then it is supposedly their perspective brand. By now you and I know that, that's nonsense.

The largest diamond dealer in the world, De Beers is smart enough to know that they can't brand a diamond; not even with their internationally recognized name.

Even if a highly acclaimed and well-known diamond cutter such as Clarence "Whitey" Koop or Mr. Leo Wins cuts a diamond, it still cannot be branded by them as a Koop Diamond or a Win Diamond. So basically, when it comes down to it, diamond brands mean absolutely nothing at all. Store brands mean something in terms of integrity, customer service, pricing and the authenticity of the diamonds.

Don't make the costly mistake of allowing any jeweler, sales person or dealer to persuade you into paying an exorbitant price for a diamond because they claim it belongs to a specific brand of diamonds that are more expensive than regular diamonds. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who don't know much about diamonds. Remember that diamonds are not actually branded unless Mother Nature has her own brand!

Vicente Ross is a diamond connoisseur who has turned his love for diamonds, fine jewelry and precious metals into a passion. He travels the world acquiring information on diamonds, famous diamonds, loose diamonds, Black Diamonds, antique jewelry and other fine jewelry and shares his finds, opinions and expertise in his information packed website http://www.DiamondExperts.biz


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